Corporate Censorship: Keeping Your Erotic Books Off Retailer Hit Lists

Not surprisingly, this is a topic I've talked about before, but I just wrote up a new guideline for my Excessica authors (now that we're taking new submissions and starting to distribute boxed sets) and realized--the rules have changed again.

So I thought I would create another post letting you all know what (unofficial) rules still seem in place and others that have been added, so you can keep your erotic book off retailer hit lists! You may have heard some of this before but it bears repeating--and some of it (everything in PURPLE below) has changed.

Erotica has been under attack and subject to corporate censorship since I started in this business and it will likely continue—and the rules will continue to change. Without warning. And without any advanced notice (or really any notice at all!) So what follows is what currently applies as of this writing. If your goal is to get your book in front of the largest number of readers, then in order to do that, it’s best to play the game, within the (arbitrary, nontransparent and constantly changing) rules.

If it sounds maddening--it is. And while I'm working on an alternative solution, I've had some setbacks (that's a whole other post--suffice to say I'm as anxious as you all are to get it back up and running and I'll shout it from the rooftops when its ready to go!) so for the moment, our best offense is a good defense.

If you want the rules in a nutshell:  If you dress up pretty on the outside, you can be as much of a whore on the inside as you like.*

(*with a few exceptions...)

AMAZON “RULES”

Amazon has an 80% market share on ebooks and is (and will likely remain) the biggest distributor and biggest money maker for most erotica authors. That means we have to pay close attention to their "policy changes" and adjust accordingly. Unfortunately, Amazon is completely nontransparent about their "rules" so we have to kind of figure things out as we go. This is what we've figure out so far:

• CATEGORIES: When selecting categories—if your book has two characters who fall in love and have a happy ever after, put it in romance. I don’t care if they’re men, women, or giant mutant chipmunks. Put that book in romance. The reason is, once you choose “erotica,” you have essentially chosen to ostracize yourself from all the other categories. Amazon won’t let you choose anything outside of the erotica category—you can’t be in erotica and horror at the same time. Or erotica and sci-fi. If you categorize your book as erotica, you are stuck in the erotica red-light district. In some cases (if your book is really NOT a romance) this is fine. But if your book/story has a romance theme and would benefit from being in other categories, pick romance.
• AMAZON'S ADULT FILTER: You do NOT want your book/story on Amazon to get ADULT filtered. They do this without warning or notice, but once your book has been filtered, recovering can be very difficult. I have some advice down below about how to avoid the ADULT filter. But sometimes you can do everything right and still get the filter slapped on your title. What do you do then? Check OFTEN to see if your book has been ADULT filtered! Go to Amazon, make sure you are in the “ALL DEPARTMENT” search, and type in the title. If you can’t find your book, you have been ADULT filtered. Another way to check (especially if you are checking a great many titles) is to go to Sales Rank Express. Type in your titles there. If you are filtered, a large red ADULT will show next to your book. Remember - you can’t fight an enemy you can’t see, so you need to know how to avoid the ADULT filter. If Amazon isn’t going to be fair about applying it to ALL books (including Fifty Shades of Grey) that contain erotic content, then we don’t have to be fair about playing by their inconsistent and non-transparent “rules” and “guidelines.”

How do you avoid being ADULT filtered?

• Keep nudity off your cover. Also keep it out of the inside of your book. You can push the boundaries here, but you risk getting ADULT filtered, so be careful. You don’t want to have to change your cover—that gets expensive. For example, thongs and “hand bras” (i.e. a nude woman with her or someone else’s hands covering her breasts) used to be okay but now they’re not. I can’t count how many covers I had to get changed due to this new “policy.” Tasteful nudity that doesn’t show any “bits” and doesn’t imply sexual action usually doesn’t get filtered. See my A Twisted Bard’s Tale for an example of a title that has nudity but doesn’t imply sexual action. But that rule could change at any moment.
• Keep your titles and descriptions free of the “Amazon Bad Words List” below.
• Do not add explicit excerpts in your description or you risk being filtered.

The “Amazon Bad Word List”

• Nudity on covers (this rule changes a lot – it’s better to be safe than sorry in this instance--changing covers can get expensive).
• Incest is banned altogether. But pseudoincest (sex between non-biological relations, like stepfather and stepdaughter) may get you filtered. Anything with obvious titles, especially “Daddy” and “Mommy,” but also sister, brother, siblings, uncle, family, etc. are no longer allowed in title OR description. Taboo, forbidden, kin, those words are still allowed as of this writing.
• These words may get you filtered or blocked: gangbang, rape, reluctant, reluctance, nonconsent, dubious consent (dubcon), forced, or “rough” sex, strap-on.
• Breeding, bred or impregnation stories may get you filtered or blocked.
• Any profanity or obscene language: pussy, cock, cum, tits, fuck, sex, clit, etc. are not allowed in either title or description.
• Lactation, breastfeeding, lactating, milky are all topics and words that may get you filtered.
• Tentacles and other mythological creatures (minotaurs, centaurs, bigfoot, dinosaurs etc.) may be filtered or even blocked.
• Excerpts are no longer allowed in descriptions if they are explicit.

How do you get UNFILTERED on Amazon?

Make the above changes as they apply to your book. 

Then email Amazon at this email: title-submission@amazon.com This is the letter I send. Feel free to cut and paste! Please reevaluate the title ___________ by _____________. The title has been changed and resubmitted to comply with your current terms of service and should no longer have an adult filter placed upon it or be excluded from the all-department search. Please mark this title NOT ADULT. 

ASIN: __________ 

Thank you.

But my book has a taboo subject matter—now what?

There are different rules for different vendors. Currently—

• Amazon bans incest, bestiality and rape for titillation. They allow pseudoincest (but without any reference to family relations on the cover or in the description). Rape for titillation they seem to allow—unless a customer complains. Then they are likely to block the book rather than ADULT filter it. (This has happened several times, for example, to Her Master's Courtesan, which currently is still banned at Amazon, in spite of the book's incredible popularity!)
• Kobo doesn’t allow bestiality, rape for titillation, incest OR pseudoincest. Everyone remembers why, right?
• Apple/iTunes/iBooks doesn’t allow bestiality, rape for titillation, incest OR pseudoincest. They also don’t allow any nudity on covers or explicit descriptions/excerpts.
• Google is late to the party and have just started banning bestiality, rape for titillation, incest OR pseudoincest. All erotica books must be in the erotica category and should be at least $1.00.
• Bookstrand and All Romance Ebooks don’t allow bestiality, rape for titillation, incest OR pseudoincest. They also don’t allow “barely legal” or any risqué titles (i.e. “The Cum Slut Gangbang.”)
• Barnes and Noble puts no restraints on their erotica. Although they have been known, on occasion, to “anchor” a book to keep it out of their Top 100 if they deem it too risqué.
• Smashwords and Draft 2 Digital follow the same guidelines as their strictest distributor (currently – iTunes/Apple).
• A1 Adult Ebooks/Fiction 4 All - They allow most anything, however, anything extreme (incest, pseudoincest, rape) must not be obvious due to merchant account issues. (Mastercard)
• Lot's Cave - They allow incest, if you write taboo topics. They are currently a publisher but are planning soon to become a distributor.
• Excessica - We publish everything except bestiality (actual animals, creatures are fine), underage sex (18+ only) and necrophilia (vampires and the undead are fine!)
• Excitica - We will distribute everything except bestiality, underage sex and necrophilia. Bookmark it and stay tuned!

If you write taboo subjects, you have to be more careful than most. Use innuendo and insinuation. The thesaurus is your friend. Find alternative words and phrases. Taboo, forbidden, illicit. Many authors have started saying, "So hot Amazon won't let me put an excerpt, use the 'LOOK INSIDE' feature to see just how dirty it is." I've put a notice in the "review" section on all my taboo books letting readers know that Amazon won't let me describe the content, hinting that it's too taboo for them. Get creative. You're a writer, right? You can let the reader know what's inside the book without making it obvious--and if you want to publish on the big retailers, I'm afraid that's what you're going to have to do. 

I know many authors who have self-censored because of Amazon's ever-changing policies and that's unfortunate. There's a big market for taboo topics and it hasn't disappeared--Amazon has just made it harder for you to find them. But not impossible. Readers will still find you. And there are still alternative outlets provided to you by stalwarts like Stuart at A1 Ebooks, Phaedrus at Lot's Cave and me at Excessica--and Excitica too, as soon as I can get someone to shut up and take my money and make it like I want! :P (If you know anyone, contact me!)

 

Selena Kitt 

Erotic Fiction You Won't Forget 

www.selenakitt.com 

LATEST RELEASE: Power Play: Bailey and the Professor

JUST $0.99 ON AMAZON

Erotica Gravy Train

My brother-in-law says he wants to write an erotic book.

What he really means is: I want to get rich. 

Everyone is talking about erotica lately. The words "mommy-porn" are on everyone's lips, from Dr. Phil to Dr. Oz to the ladies of The View. E.L. James' "Shades" series has pushed erotica and erotic romance into the mainstream spotlight. Suddenly my "smut writing" isn't such a shameful secret the family doesn't want to talk about--oh no, not anymore--now it's a lucrative career choice!

Everyone wants to ride that erotica gravy train, bay-bee!

My brother-in-law took a look at my current success in the genre and decided that he, too, could write about inserting tab A into slot B and make a million dollars.

And he's not the only one.

I get a lot of letters asking me what amounts to: "How do I get rich writing erotica?"

It's a hard question to answer, because I didn't set out to make a million dollars writing about sex. I didn't even set out to make a million dollars as a writer. All I wanted to do was find a larger audience for my year's worth of work at Literotica.

Maybe I'm a cynic, but I have a kind of "if you build it, they will come" philosophy when it comes to this business. There is no magic wand, no secret formula for success. You have to be passionate about and love what you do, whatever it is, whether that's being a writer or being a chef or working in advertising. No one ever gets rich inserting Tab A into Slot B--or writing about it, for that matter.

If it were that simple, we'd all be doing it, right?

Writing about sex may sound simple, but it isn't. Writing itself probably looks easy-peasy from the outside. You sit at a laptop and peck away on the keyboard until you have enough words on the screen. Taa daa, you're a writer! Ask the thousands of people who fail to finish Nanowrimo every year how easy it is to write a novel, to commit to writing every single day, or even just five days a week.

I happen to love writing. I also love sex. And I have a very vivid imagination. That has served to give me a modicum of success in the erotica and erotic romance genre. I'm no E.L. James, but I'm making a very good living writing about similar topics (although I tend to push things to far edgier places!) and the market for it seems to be widening.

So if you are a writer who is looking to get on the erotica gravy-train and want to know if you can make a living doing it, my answer would be a hesitant and conditional "yes"--if you're looking for short-term gain and not long-term stability.

Right now, erotica sells, and it sells well. There are many well-known authors out there who have opted to write erotica under a pen name who are doing quite well pumping out several 2-3K shorts a week, selling them for $2.99, and in a very minimal amount of time, making enough money to quit their day jobs.

But the question is, what is erotica's future? We have to remember that self-publishing is in its infancy, and while erotica and erotic romance has absolutely and unquestionably driven the sales of Kindles and Nooks everywhere, there is no telling how stable this genre is going to be in the future. We only have to look at how often this genre has been attacked, from Amazon pulling books from their shelves, Apple removing the genre from their bestseller lists, to Paypal refusing to pay for it, to see that job-stability is an issue for erotica writers.

My feeling is that this "gold-rush" - both in self-publishing and in erotica writing - is going to end, at least as we know it. Like those who never finished Nanowrimo, there will be writers who wanted to jump on the erotica gravy train who put out a few stories, made a few sales, and gave it up because they didn't make a million in their first few months. Or, like my brother-in-law, they'll talk a lot about wanting to write it so they can get rich too...but they never will.

And yes, there will be writers who make money at it, who take advantage of the "gold-rush" and pay off their student loans, their credit card debt, maybe even their mortgages. And good for them!

But in the end, the glut of work being rushed onto Amazon's virtual shelves on a daily basis will end up settling to the bottom. Big publishing has known for a long time that the bell-curve doesn't apply to books--which is why they invest all their money into those books at the top they think will sell best. They know that most books, whether they're self-or-traditionally published, only get minimally read.

The shine is going to wear off the Kindles and the Nooks. Readers are already getting more discerning about what they're willing to download. I've seen threads on forums where readers have asked, "How do I avoid downloading ANY self-published work ever again?" because they've been burned by the unedited, poorly written stuff that people are putting out there.

The fact is that this erotica "gold-rush" thing is going to end. This genre isn't a magic bullet. And trust me when I say I'm not looking to discourage the competition. As a publisher at eXcessica, I've done more to help writers succeed in this genre, I think, than most. What I'm trying to discourage is the "get-rich-quick" mentality that breeds poorly written and edited stories and books--and the heartache and disillusionment that comes with it, when authors realize they're not making the money they wanted to.

The reality is that writing isn't easy, whether you're writing erotic or thrillers or children's books. Writers work hard (and erotica writers may even work harder... every pun intended!) and, as in any profession, the best ones make it look easy. I always know someone is following their calling when, watching them do what they love to do and are clearly very good at, I find myself wanting to do it too. So it's always a compliment to me when someone says, "Wow, you make that look easy, I want to do what you do!" But I also feel a little like Simon Cowell on American Idol - I want to keep it real. I want to encourage those who are good at it, while redirecting others toward a path that may be more suited to their talents. So the whole, "How can I get rich doing what you do?" question also rankles me because it doesn't put the focus on the writing, where it should be, but rather on the money. 

When it comes down to it, erotica is like any other genre. Writing about sex might seem titillating, but in the end, those books and stories that stand the test of time will be those written by authors who loved what they were writing about, and who conveyed that to their readers.The writing that will abide will have been written by authors who didn't worry about bottom-lines and time-investment ratios, but rather let the story lead and the characters tell their tale.

As for whether my writing will be among those?

Only time will tell!


 
Selena Kitt  
Erotic Fiction You Won't Forget
www.selenakitt.com

Slippery Slope: Erotica Censorship

NOTE: Check out a PODCAST with me and Terry Mixon and Justin Macumber about this topic. (Interview starts at 9:00, if you want skip ahead ;) )

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Well, the morality police are at it again. And this time, it's scarier.

First, Amazon started banning books from their site. They backed down on their anti-censorship stance and removed the Ped0phile Guide. Then they went after books that contained incest, bestiality and rape.

After the dust settled, it was clear that, while biological incest was a no-no, Amazon would, however, allow sex between of-age adults who were related to one another in a non-biological manner--step-relations or adopted relations. Suddenly the top 100 in the Erotica category on Amazon exploded with "pseudo-incest" titles. And the covers were far more revealing than anything the category had previously carried. Titles like "Daddy Licks My Pussy" became commonplace. The line between "erotica" and "porn" had blurred even further.

Most (if not all) of these titles were written and published by "Indie" authors, who were distributing them not only through Amazon, but through other self-publishing platforms as well--Barnes and Noble, Apple, Bookstrand, All Romance Ebooks. The latter had even taken a stance against the "porn-like" covers and refused to allow them on their new releases front page, especially if they contained content relating to "pseudo-incest" and what they called "barely-legal" sex.

(I assume this is sex between an older person and someone in the age-range of 18-19. Of course, it's interesting to note that they didn't seem to object to the plethora of "Twink" m/m titles on their site--18-19 year old males having sex with older men. No, their objection seemed entirely against 18-19 females having sex with older men).

Soon after All Romance Ebooks had imposed these restrictions, and Bookstrand had taken Indie erotica authors off their front page as well, Bookstrand sent out an email to all of its publishers. This is from that email:

We were informed by PayPal, without notice, and by our credit card processing company, that we are required to remove all titles at BookStrand.com with content containing incest, pseudo incest, rape, and bestiality, effective immediately.

We request that you immediately log into your account and unpublish all titles that contain the restricted content. If you have uploaded titles containing restricted content and do not unpublish these titles as we are requesting, we will deactivate your entire publisher account, which will remove all your titles from sale.

We urge you to log into your account and remove these titles as soon as possible to prevent your account from being deactivated today.

If your account is deactivated, it may or may not be reinstated in the future. After deactivation, requests for reinstatement will require us to go through your catalog, which may take several weeks or longer for us to process.

Note that they list not only "incest" but "pseudo-incest" as well. Now, while "incest" is illegal in most states, "pseudo-incest" is not. (Woody Allen, anyone?) Having sex with a step-relation or an adopted relative is just... sex. It might seem creepy or weird, but it isn't illegal.

Now they're not just targeting illegal acts (this is in fiction mind you) now they're targeting acts that may simply just be "morally objectionable." Where else do they do this? Are they targeting authors who write about serial killers?

Of course, erotica writers everywhere were up in arms. How could they do this? Why? A petition even cropped up, and it has some excellent points, if you'd like to go sign it:

Earlier this week, PayPal told Bookstrand, a major distributor of erotic romance and other erotic content on the Internet, that if certain titles containing "objectionable" material were not pulled from Bookstrand's shelves, Bookstrand's PayPal account would be shut down and the funds within confiscated.

PayPal has a long track record of suspending, freezing, and terminating customer accounts on the thinnest of justifications, but this is going too far. By telling Bookstrand what books they can and cannot sell using PayPal services, they are also telling readers they don't have the right to read what they wish and telling authors that PayPal has the right to take away their freedom of speech and the press.

If you use the Internet to find new reading material, if you use PayPal, and/or if you support the rights of authors and readers to have the widest possible selection of topics to read and write about, please sign this petition and let PayPal know that censorship, no matter what form it takes or how it is implemented, is not acceptable. Readers, publishers, storefronts and authors have the right to choose what books are sold and bought.

Don't leave it up to PayPal to choose how you spend your money or where.

The fact is, and we all know it--sex and porn make the Internet go-round. It's a huge industry, even if there is a vocal minority who doesn't like it. People like their porn, and they want access to it. So why would Paypal refuse to sell something that wasn't even illegal in any state in the U.S.?

I got my chance to ask that question, because a few days after the BookStrand debacle, Excessica received a phone call from Paypal. THE phone call. And then came the follow-up letter:

After a recent review of your account activity, it has been determined that you are in violation of PayPal's Acceptable Use Policy... In order to comply with our Acceptable Use Policy and avoid the limitation of your account, you will need to:

- Remove those items from http://www.excessica.com that violate PayPal's Acceptable Use Policy. Example/s: all ebooks containing themes of rape and incest.

Under the Acceptable Use Policy, PayPal may not be used to send or receive payments for certain sexually oriented materials or services or for items that could be considered obscene.

When I asked if "pseudo-incest" was included (since that was mostly all we had on the site) the representative confirmed that yes, that would have to be removed. "What about BDSM?" I asked--a category full of dubious consent. "That would have to be removed as well."

That's right--they weren't just targeting illegal acts between non-consenting adults. Now they were targeting legal sex between consenting adults.

When I asked her why they were doing this, I received no answer except, "We've always had this policy." Perhaps, but it seems that they weren't previously enforcing it very seriously. Why now?

The only answer I received from Paypal was silence.

So I started to search for alternatives to Paypal. Not an easy task, I might add. Like Amazon, they are a veritable monopoly in their field. At least they graciously (ha) gave us thirty days to comply, after which the account would be frozen or cancelled. So I had some time. What I discovered was that most merchant-services (i.e. companies that allow you to use Visa and MasterCard on their site) which allow adult products charge a $5000 up-front fee to use their service. Then, they take exorbitant percentages from each transaction. Some 5%, some 14%, some as high as 25%.

Now it was starting to make more sense. The credit card companies charge higher fees for these "high-risk" accounts because there is a higher rate of what they call "chargebacks." You know that protection on your credit card, where if you dispute the charge, you don't have to pay for it? Well they've determined that happens more with porn and gambling and other "high-risk" sites than others, so they're justified in charging more money to process payment for those sites.

Paypal doesn't want to have to pay Visa and MC for carrying "high risk" accounts on their books. You have to remember that Paypal is a middleman. Sites that carry high-risk material have to pay the high-risk costs of doing business. If you're going through Paypal, you don't have to pay that. Until Paypal catches you. And then they insist you take down your high-risk content or lose your account.

What Bookstrand did was use this as an excuse to get rid of a problem. They were having difficulties integrating the harder-core Indie books into their site (although to be fair, the books in question, in terms of content, weren't actually any more hardcore than many of the books in their Siren collection--they just had more revealing covers and more conspicuous titles) and so they used this crackdown by Paypal to eliminate hundreds of Indie books.

Who would be next? All Romance Ebooks? Smashwords? Amazon itself? Erotic writers everywhere said that Amazon was immune from Paypal's clampdown, but were they? No, they didn't accept Paypal on their site. But they did accept Visa and Mastercard. Where, exactly, did the buck stop?

I'm not sure, but I did find out an interesting piece of information that made me pause and consider where all of this may be leading.

Someone suggested the new "Amazon Payments" to me as an alternative to Paypal. I thought it made sense - if Amazon sells our books, why would they refuse to pay for them through their payment service?

Well guess what? I opened the account, and they closed it a day later, stating:

Thank you for registering with Amazon Payments. We appreciate your interest in our product.

Unfortunately, at this time, we are not able to approve your request for an Amazon Payments Business Account based on our review of your intended use of our payments service.

As stated in our Acceptable Use Policy the following product or services are prohibited from using Amazon Payments:

Adult Oriented Products and Services - includes pornography (including child pornography), sexually explicit materials (in all media types such as Internet, phone, and printed materials), dating services, escort services, or prostitution services.

While we appreciate your interest, the blocking of your account is a permanent action. Please feel free to write to us for any questions that you may have.

Which means, Amazon may not be "immune" to the Paypal rules after all. Because they still have to process credit cards through the same credit card companies that Paypal does.

I don't know what this means for the future of erotic self-publishing, but like the banning of certain titles begun by Amazon, it is a very slippery slope indeed. Today it's "pseudo-incest" and "rape" (including BDSM titles) which is nothing more than legal sex between consenting adults.

What will it be tomorrow?

-Selena Kitt

www.selenakitt.com
http://www.selenakitt.com

EDITED TO ADD:

I'm putting this addendum here, rather than create another blog post, because so many people are linking to it. Bookstrand took the final step and completely eliminated "most of the Indie titles" from their site. They sent an email stating they wanted to "go back to their roots." Whatever that means. Of course, this decision came without warning, and while Indie authors were still trying to comply with their (ever-changing!) new Terms of Service.


Then Bookstrand said to DearAuthor that Siren "NEVER has and NEVER will publish books with the disgusting themes of incest, pseudo incest, rape for sexual titillation, or bestiality with naturally occurring animals."

No, they don't publish them. (Except for this one. And this one. Oh and this one). But they sure as heck didn't have a problem distributing them and making 50% commission on selling them before Paypal said, "Hey, you can't do that!" did they? Nope. No problem cashing that check. And they've been selling our stuff (incest and pseudo) since 2008. Hypocrite much?

Well I guess we couldn't expect them not to cave to Paypal. I just wished they'd done it with more regret and class.

And I wondered who might be next, didn't I? Well... here we go...


All Romance Ebooks has been contacted by Paypal and given the same ultimatum as Book Strand. They have now changed their policies and are implementing a new structure, splitting erotic romance from erotica. Of course, the concern is that perhaps they, like Bookstrand, will simply use that structure to lop off erotica as a category and go without it. Only time will tell.


In the interest of transparency, here is the letter from All Romance Ebooks:

This communication is being sent out to all publishers since it involves a process change:

From the beginning, we conceived of All Romance as a niche bookstore that would sell a wide variety of romance novels. Our primary demographic is adult women who enjoy reading romance subgenres featuring stories between two consenting adults. We opened with an “Erotica” category and, until fairly recently, that category was dominated primarily by Erotic Romance, which was our intent. “Vampires/Werewolves” was intended to carry romances featuring Vampires and Werewolves. “Gay” was intended to carry romances featuring Gay men. Over the past few months we’ve begun to receive more and more pure Erotica titles. Admittedly, there is a segment of our readership that wants to read Erotica. There is another segment that prefers to read Erotic Romance. Still others enjoy both, or neither.

In order to improve discoverability for all, we’ve decided to create separate Erotic Romance and Erotica categories. The “old” Erotica category will soon be retired. All titles in that category will need to be re-shelved prior to its retirement to avoid inactivation. We have also made some amendments to our restrictive section to provide some further guidance as to the types of books we feel will resonate best with our Romance community. Please review section 7 of the publisher contract here. If the amended terms are ones you can’t abide by, please let Barbara know and she will accept your notice of termination. If they are, accessing your publisher panel after today will be sufficient to constitute acceptance. We request that you take immediate initiative to remove any titles that may be in breach.

In order to help publishers shelve titles appropriately and aid readers in finding the types of books they most want to enjoy, we’ve worked in conjunction with a team of Erotica and Erotic Romance authors and publishers to craft some guidelines. We appreciate that this division is rather nuanced and that our views may not equate with yours. None-the-less, these guidelines will serve to direct customers, so we ask that you refer to them when deciding upon category placement.

In the next one to two weeks, you will receive notice that re-shelving has commenced. You will have seven calendar days in which to complete the re-shelving process. During the seven-day period, only titles in the New Erotica and New Erotic Romance categories will be visible to the public. If you publish all Erotica or all Erotica Romance, you’ll be able to complete the process with one simple step upon login. If you would like us to complete that step for you, please send an email to me, Subject: Shelving. Indicate in the body of the email if you publisher only Erotica or Erotica Romance. I will confirm with you via email when your migration is complete.

If you publish a mixture of Erotica and Erotic Romance, when re-shelving begins upon login you will be directed to a pop-up page that lists only your current Erotica content along with summaries. You will need to check a box for each title, indicating whether it falls into the Erotica or Erotic Romance category.

I’m including our guidelines below so that you can begin planning for this process:

Erotic romance is a Romance containing frequent, sexually explicit love scenes. The main plot centers around two or more people falling in love and struggling to make the relationship work. The love scenes are a natural part of the romance and described using graphic and frank language. Typically these stories have an HEA (happily ever a fter) or HFN (happy for now) ending.

Erotica is a sexually explicit story, which explores and focuses on a character’s sexual journey rather than an emphasis on a developing romantic relationship. While such an erotic story may have elements of romance, it is the sex that primarily drives the story.

I find this rather questionable:

"...accessing your publisher panel after today will be sufficient to constitute acceptance."

So if we want to log in and see our sales or look at our titles, we have to accept these new terms of service? This smacks of what Bookstrand did. They gave no notice to publishers of the terms of service changes (and seemed to change them every five minutes!) and certainly gave no indication that they would be removing the entire "Indie" section of books until it happened. All Romance Ebooks has followed their example, deactivating books and then saying, "Oh by the way, when you log into your account to find out what's going on, you agree to our new Terms of Service." Really!? No box to check, nothing. The contract was amended without anyone's knowledge or consent and then come to find out that logging in to figure out what's going when publishers find their books gone means they somehow agree with the stuff they weren't told about? That's so not cool.

And what are All Romance Ebooks' new restrictions? Funny, they look similar to the issues Paypal was having with the Bookstrand books. Incest, pseudo-incest, bestiality and rape. All Romance, however, has taken this one step further, and has banned "barely legal" (their term) books. This is, apparently, sex between 18-19 year old women and older men, at least if the books they've banned so far are any indication. Of course, they have lots and lots of "twink" books (18-19 year old males having sex with older men). So far, no banning of those. Double standard much!?

These will sound familiar:


7. Restrictions

All Romance reserves the right not to accept any particular Work submitted by Publisher at All Romance's sole discretion, and may remove any particular Work from sale at any time and for any or no reason. Pornographic and obscene Works are restricted and not allowable for upload on the All Romance site, including without limitation, Works depicting sexual acts involving persons under eighteen years of age (exceptions may be made for certain works of literary fiction involving time periods wherein the age of consent was less than 18 and the purpose of the depiction is not for sexual titillation), Works involving any exploitation of minors, sexual or otherwise, Erotic Works which contain incest or pseudo-incest themes, Works that are written for or being marketed to the barely legal market, rape for the purposes of titillation, scenes of non-consensual bondage or non-consensual sado-masochistic practices, bestiality with naturally occurring animals, sex with non-animated corpses, snuff or scat play.

Well.

Two distributors down.


Next?

-Selena Kitt

www.selenakitt.com
http://www.selenakitt.com

The Tidal Wave of Choice and a Deceptive Cover

One of the fears about the rise in ebooks and self-publishing is that the world will be buried in a tidal wave of crap writing. It’s a familiar argument—there will be so many bad Twilight knockoffs and other rubbish uploaded to Amazon no one will be able to find anything worth reading amongst the great steaming piles of ordure.

It’s one way of looking at it. Personally, I think it’s just as easy to turn it around and see the positive aspects.

The problem when creativity is commodified is that the bottom line suddenly becomes the number one consideration. It’s not enough to be good; if someone has stumped up cash in advance, they’ll want to see a return on their investment, which means the work needs to be both good and popular (or failing that, just popular, hey, Hollywood ;) ). I suspect more than a few writers have run into, “It’s good, but we don’t think there’s a big enough audience”, before the gate slammed down on their foot. As a result niche, interesting, challenging is often overlooked in favour of safe, bland, reliable (Hey, hello Hollywood! ;) ).

The beauty with ebooks and self-publishing is that the initial outlays are so small. Writers can take risks. Even if they only find a niche audience appreciative of their work, that’s still profit (providing you don’t think too hard about the time spent creating and polishing your work!). It’s also good for readers. Yes, there are going to be a lot of bad books that shouldn’t have seen the light of day (and these too might find fans—taste is subjective), but there are also going to be a lot of quirky, interesting books that might not have made it out of the slush pile under the old system. Personally, I think more choice is better than less choice.

Take short stories. I love short stories, especially horror stories. Mainstream publishing houses seldom publish short story collections. They don’t sell very well. There was even a recent tweetathon to save the short story.

I’ve put out three collections of short stories. They haven’t found a massive audience, but they have been found by readers who’ve enjoyed them a great deal. Publishers have to worry about the cost of print runs and marketing budgets. I don’t. I’m free to write what I want. It doesn’t take many sales to cover the initial costs and everything after that is gravy. That’s good for me, good for the readers who like my writing, and good for short stories, as there are plenty of bloody-minded fools like me that still enjoy writing them.

I suppose this would be the appropriate point for the blatant book plug:



I love the cover Selena and the people at eXcessica came up with. It’s totally inappropriate. This is either the darkest collection of erotica you’re likely to read this Halloween, or the most twisted, sexy-perverse collection of horror tales you’re likely to read this Halloween. Someone is going to pick up this book thinking it’s another cutesy paranormal romance with fashion-conscious demonesses, and get the shock of their lives.

I’m more in love with that idea than I should be. I can’t help it. I’m a horror writer. We want to scare people. It’s in the blood. While marketing-types would be aghast, I’m sitting here and grinning like a Cheshire Cat as I go, “open it… open it…”

It’s Halloween. I’m going to have fun. Bottom line be damned.

Enjoy the book. She’s as cute and adorable as her cover. Honest… ;)

M.E. Hydra

Sell-Sell-Sell!

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Self-Pubbed Cinderella

Hi everyone, I'm erotic author Mia Natasha, and today is my first post here on The Self Publishing Revolution.  Apparently the erotica I write is very explicit, more so than the average.  Which means that I have few options for publishing the work unless I do it on my own.  I was lucky to find a fit with Selena Kitt and Excessica.  Cinderella Club is actually doing well on Amazon.com right now because it is in the top 20 bestsellers in the category of rape.  I know, I'm not sure if I should be embarrassed about that or not.  I don't consider non-consent rape, because in my world the men are handsome and sexy and the women are unwilling at first but only because they  feel too guilty to be willing.  It's just a fantasy as all fiction is. 

There are plenty of women who share the reluctance fantasy.  I had read an article in Glamour magazine that said about 65% of the readers polled enjoyed daydreams involving capture-bondage.  It's a way for we independant new millenium women to relinquish responsibilty in our heads.  Not in real life.  The problem is that the book lists under the BDSM spectrum and  there are people who actually live that lifestyle who upon reviewing my book for content are all yuck, yuck.

Not everyone, thank god.  It was a book that took two years to write - from one scene in a dream to 140,000 words of epic novel.  Epic in the sense that I'm not a writer.  Not even an English major.  First generation American from an old country foreign family who has an art degree and paints for a living, thank you very much.

I'm living a dream, quite frankly, and self publishing is a big part of that.  These reluctance stories have always circled my head.  Shamefully, I was only thirteen when I wrote short stories in my room about girls who got kidnapped and boys who rescued them.  There was no sex, mind you, but the content was always there.  Is that weird?  I always knew I would be a writer one day, even though I never pursued it until now and I had never been encouraged so that obviously made it harder.

My book is doing well.  And so I've caught the bug.  I have three other novels finished, two will be published  later this year, one of which I have one chapter to go on.  I should get back to it now so that I can make the deadline.  Since Excessica is currently closed for submissions, the other one, Cinderella Thyme, Cinderella Club's sequel waits in limbo.

I'm not worried.  I believe that everything happens when the timing is right and it will all work out.  If you are the type of person who gets into ruts and doesn't think things will work out, I want you to think of me.  Because this dream of mine shouldn't have happened.  I wasn't even thinking about writing until I had that daydream of a woman (who looks like me, natch) sitting in a limousine.  It came out of nowhere like a magical summons to get back onto the right path.

Now writing is here in addition to everything else I do, not instead of.  Knowing that people all over the world are reading my book is such an unbelievable high, it really makes it all worth it.  Getting a check every three months for a dream come true is not bad either.  It certainly gets me motivated to write more.  That and I have a sick work ethic.

Pleased to meet you.  I plan to make this a regular gig so I'll pop off my glass slipper now and come back for it later - because that's what independant multitaskers do.

Here is the link to my blog - http://mianatasha-erotica.blogspot.com/?zx=418a7ac0ef1a045b

After the Starting Gun

Hmm, one definite piece of advice:

Finish the manuscript for the forthcoming book before your first book comes out and you need to pimp it online like a madman.

I have a personal blog for promoting my own work. Letting it go completely silent the month after my first book goes out because I’m frantically trying to get a third manuscript finished in time for next Halloween is not what you’d call ideal marketing strategy. Self promotion—not my strong point.

Anyway, let’s pretend it’s actually really November 17th, my usual blogging spot, and I’ll continue with my thoughts and experiences on finally getting my first book out there.

For me this is huge. It’s something I’ve wanted to achieve all my life. Then one morning you wake up and your book is available for the world (well, lots of) to buy on Amazon.

I remember some very useful advice from one of eXcessica's experienced authors to another first time author in a similar position to me. “Expect it to be anti-climactic.”

I’d also add: “Be prepared for the silence.”

That’s the scary part, tossing something you’ve laboured lovingly over for the past few months out into the great black void of the internet and then waiting in vain for something, anything, to come back.

This is where Amazon’s little ranking stat is both a curse and a godsend. Watching that value spiral down into the millions doesn’t exactly do wonders for the ego, but that’s balanced out by the nice little ding! I feel every time the number jumps back up and I know that someone somewhere bought a copy of my book.

Obviously, it would be better if the ranking was high enough so that I couldn’t see each sale as it came in, but I’m realistic enough to know it’ll take time and probably a great dollop of good luck before I get there, if at all. In the meantime I’ll smile over my breadcrumbs and keep working on building up the backlist.

M.E. Hydra