Numbers from a Newbie Writer's First Year

I had a nice early Christmas present when my third quarter royalties came through. I was expecting this to be fairly light, but it also included some October sales, which was when my third collection of short stories, A Succubus for Halloween, came out. The amount this quarter was $600, a nice little sum right before Christmas.

That takes my total profits, after taking out initial setup costs, author copies and seller’s/publisher’s cuts, to $1,300 for my first (kind of) year as a writer. Obviously this is nowhere near the same ballpark as self-publishing titans Amanda Hocking and Joe Konrath, but this is all money in the black, with the only outlay being my free time spent in an activity I enjoy doing anyway.

I put out three collections of short stories, with A Succubus for Christmas coming out October 2010, A Succubus for Valentine’s Day coming out February 2011 and A Succubus for Halloween arriving October 2011. Christmas and Valentine’s Day were originally priced at $5.99 and this was dropped to $3.99 about halfway in the year after eXcessica head honcho Selena Kitt did some experimenting on pricing. Christmas and Valentine’s Day sold just under 200 copies and Halloween just over 100, making 500 books (print + ebook) in total for the whole year. It’s a modest amount, but not bad considering collections of short stories rarely sell well and my subject matter is about as far from the mainstream as you can get! :)

More promising is the growth. Christmas and Valentine’s Day sold nearly 200 each over the whole year. Halloween came out at the end of the third week in October and my royalties run up until the end of October, which meant it managed those hundred-and-so sales in the first week. Baby steps, I know, but they’re going in the right direction.

Unsurprisingly, the lion’s share of these sales was through Amazon, but they are not the only game in town. I can understand why some might think Amazon’s current dominance is a cause for concern, but I suspect if Amazon really started to abuse that dominance to the detriment of writers and readers, they’d quickly find themselves outstripped by one of their competitors in the way Nintendo was usurped by Sony in the console wars of the ‘90’s. For the moment they’re fantastic and a budding writer would be foolish not to take advantage of what they have to offer.

Writers shouldn’t restrict themselves to only Amazon. Having their own webpage for direct sales can be very useful once they’ve built up a following. By promoting eXcessica’s coming soon link for A Succubus for Halloween heavily on my personal blog in the month leading up to its release I was able to generate 40 sales, nearly half of the total for that book, directly through eXcessica’s own store (which also took Halloween to the top of their bestsellers list, yay! Now if only I can match Selena’s sales out in the rest of the big bad world. :)).

For people looking to self-publish as a route to fame and riches, these numbers aren’t very exciting. If I was trying to make a living as a full-time professional writer, 500 sales and a return of $1,300 for the year would be horrifying. Thankfully I’m not, so I can feel chuffed about the numbers instead of worrying about what I’m going to live on next year.

Next year I plan to put out my first novel and a fourth collection of short stories. I don’t know where the path is going to take me, but it’s going to be fun to find out!

All the best for 2012!

M.E. Hydra

The Tidal Wave of Choice and a Deceptive Cover

One of the fears about the rise in ebooks and self-publishing is that the world will be buried in a tidal wave of crap writing. It’s a familiar argument—there will be so many bad Twilight knockoffs and other rubbish uploaded to Amazon no one will be able to find anything worth reading amongst the great steaming piles of ordure.

It’s one way of looking at it. Personally, I think it’s just as easy to turn it around and see the positive aspects.

The problem when creativity is commodified is that the bottom line suddenly becomes the number one consideration. It’s not enough to be good; if someone has stumped up cash in advance, they’ll want to see a return on their investment, which means the work needs to be both good and popular (or failing that, just popular, hey, Hollywood ;) ). I suspect more than a few writers have run into, “It’s good, but we don’t think there’s a big enough audience”, before the gate slammed down on their foot. As a result niche, interesting, challenging is often overlooked in favour of safe, bland, reliable (Hey, hello Hollywood! ;) ).

The beauty with ebooks and self-publishing is that the initial outlays are so small. Writers can take risks. Even if they only find a niche audience appreciative of their work, that’s still profit (providing you don’t think too hard about the time spent creating and polishing your work!). It’s also good for readers. Yes, there are going to be a lot of bad books that shouldn’t have seen the light of day (and these too might find fans—taste is subjective), but there are also going to be a lot of quirky, interesting books that might not have made it out of the slush pile under the old system. Personally, I think more choice is better than less choice.

Take short stories. I love short stories, especially horror stories. Mainstream publishing houses seldom publish short story collections. They don’t sell very well. There was even a recent tweetathon to save the short story.

I’ve put out three collections of short stories. They haven’t found a massive audience, but they have been found by readers who’ve enjoyed them a great deal. Publishers have to worry about the cost of print runs and marketing budgets. I don’t. I’m free to write what I want. It doesn’t take many sales to cover the initial costs and everything after that is gravy. That’s good for me, good for the readers who like my writing, and good for short stories, as there are plenty of bloody-minded fools like me that still enjoy writing them.

I suppose this would be the appropriate point for the blatant book plug:



I love the cover Selena and the people at eXcessica came up with. It’s totally inappropriate. This is either the darkest collection of erotica you’re likely to read this Halloween, or the most twisted, sexy-perverse collection of horror tales you’re likely to read this Halloween. Someone is going to pick up this book thinking it’s another cutesy paranormal romance with fashion-conscious demonesses, and get the shock of their lives.

I’m more in love with that idea than I should be. I can’t help it. I’m a horror writer. We want to scare people. It’s in the blood. While marketing-types would be aghast, I’m sitting here and grinning like a Cheshire Cat as I go, “open it… open it…”

It’s Halloween. I’m going to have fun. Bottom line be damned.

Enjoy the book. She’s as cute and adorable as her cover. Honest… ;)

M.E. Hydra