Corporate Censorship: Keeping Your Erotic Books Off Retailer Hit Lists

Not surprisingly, this is a topic I've talked about before, but I just wrote up a new guideline for my Excessica authors (now that we're taking new submissions and starting to distribute boxed sets) and realized--the rules have changed again.

So I thought I would create another post letting you all know what (unofficial) rules still seem in place and others that have been added, so you can keep your erotic book off retailer hit lists! You may have heard some of this before but it bears repeating--and some of it (everything in PURPLE below) has changed.

Erotica has been under attack and subject to corporate censorship since I started in this business and it will likely continue—and the rules will continue to change. Without warning. And without any advanced notice (or really any notice at all!) So what follows is what currently applies as of this writing. If your goal is to get your book in front of the largest number of readers, then in order to do that, it’s best to play the game, within the (arbitrary, nontransparent and constantly changing) rules.

If it sounds maddening--it is. And while I'm working on an alternative solution, I've had some setbacks (that's a whole other post--suffice to say I'm as anxious as you all are to get it back up and running and I'll shout it from the rooftops when its ready to go!) so for the moment, our best offense is a good defense.

If you want the rules in a nutshell:  If you dress up pretty on the outside, you can be as much of a whore on the inside as you like.*

(*with a few exceptions...)

AMAZON “RULES”

Amazon has an 80% market share on ebooks and is (and will likely remain) the biggest distributor and biggest money maker for most erotica authors. That means we have to pay close attention to their "policy changes" and adjust accordingly. Unfortunately, Amazon is completely nontransparent about their "rules" so we have to kind of figure things out as we go. This is what we've figure out so far:

• CATEGORIES: When selecting categories—if your book has two characters who fall in love and have a happy ever after, put it in romance. I don’t care if they’re men, women, or giant mutant chipmunks. Put that book in romance. The reason is, once you choose “erotica,” you have essentially chosen to ostracize yourself from all the other categories. Amazon won’t let you choose anything outside of the erotica category—you can’t be in erotica and horror at the same time. Or erotica and sci-fi. If you categorize your book as erotica, you are stuck in the erotica red-light district. In some cases (if your book is really NOT a romance) this is fine. But if your book/story has a romance theme and would benefit from being in other categories, pick romance.
• AMAZON'S ADULT FILTER: You do NOT want your book/story on Amazon to get ADULT filtered. They do this without warning or notice, but once your book has been filtered, recovering can be very difficult. I have some advice down below about how to avoid the ADULT filter. But sometimes you can do everything right and still get the filter slapped on your title. What do you do then? Check OFTEN to see if your book has been ADULT filtered! Go to Amazon, make sure you are in the “ALL DEPARTMENT” search, and type in the title. If you can’t find your book, you have been ADULT filtered. Another way to check (especially if you are checking a great many titles) is to go to Sales Rank Express. Type in your titles there. If you are filtered, a large red ADULT will show next to your book. Remember - you can’t fight an enemy you can’t see, so you need to know how to avoid the ADULT filter. If Amazon isn’t going to be fair about applying it to ALL books (including Fifty Shades of Grey) that contain erotic content, then we don’t have to be fair about playing by their inconsistent and non-transparent “rules” and “guidelines.”

How do you avoid being ADULT filtered?

• Keep nudity off your cover. Also keep it out of the inside of your book. You can push the boundaries here, but you risk getting ADULT filtered, so be careful. You don’t want to have to change your cover—that gets expensive. For example, thongs and “hand bras” (i.e. a nude woman with her or someone else’s hands covering her breasts) used to be okay but now they’re not. I can’t count how many covers I had to get changed due to this new “policy.” Tasteful nudity that doesn’t show any “bits” and doesn’t imply sexual action usually doesn’t get filtered. See my A Twisted Bard’s Tale for an example of a title that has nudity but doesn’t imply sexual action. But that rule could change at any moment.
• Keep your titles and descriptions free of the “Amazon Bad Words List” below.
• Do not add explicit excerpts in your description or you risk being filtered.

The “Amazon Bad Word List”

• Nudity on covers (this rule changes a lot – it’s better to be safe than sorry in this instance--changing covers can get expensive).
• Incest is banned altogether. But pseudoincest (sex between non-biological relations, like stepfather and stepdaughter) may get you filtered. Anything with obvious titles, especially “Daddy” and “Mommy,” but also sister, brother, siblings, uncle, family, etc. are no longer allowed in title OR description. Taboo, forbidden, kin, those words are still allowed as of this writing.
• These words may get you filtered or blocked: gangbang, rape, reluctant, reluctance, nonconsent, dubious consent (dubcon), forced, or “rough” sex, strap-on.
• Breeding, bred or impregnation stories may get you filtered or blocked.
• Any profanity or obscene language: pussy, cock, cum, tits, fuck, sex, clit, etc. are not allowed in either title or description.
• Lactation, breastfeeding, lactating, milky are all topics and words that may get you filtered.
• Tentacles and other mythological creatures (minotaurs, centaurs, bigfoot, dinosaurs etc.) may be filtered or even blocked.
• Excerpts are no longer allowed in descriptions if they are explicit.

How do you get UNFILTERED on Amazon?

Make the above changes as they apply to your book. 

Then email Amazon at this email: title-submission@amazon.com This is the letter I send. Feel free to cut and paste! Please reevaluate the title ___________ by _____________. The title has been changed and resubmitted to comply with your current terms of service and should no longer have an adult filter placed upon it or be excluded from the all-department search. Please mark this title NOT ADULT. 

ASIN: __________ 

Thank you.

But my book has a taboo subject matter—now what?

There are different rules for different vendors. Currently—

• Amazon bans incest, bestiality and rape for titillation. They allow pseudoincest (but without any reference to family relations on the cover or in the description). Rape for titillation they seem to allow—unless a customer complains. Then they are likely to block the book rather than ADULT filter it. (This has happened several times, for example, to Her Master's Courtesan, which currently is still banned at Amazon, in spite of the book's incredible popularity!)
• Kobo doesn’t allow bestiality, rape for titillation, incest OR pseudoincest. Everyone remembers why, right?
• Apple/iTunes/iBooks doesn’t allow bestiality, rape for titillation, incest OR pseudoincest. They also don’t allow any nudity on covers or explicit descriptions/excerpts.
• Google is late to the party and have just started banning bestiality, rape for titillation, incest OR pseudoincest. All erotica books must be in the erotica category and should be at least $1.00.
• Bookstrand and All Romance Ebooks don’t allow bestiality, rape for titillation, incest OR pseudoincest. They also don’t allow “barely legal” or any risqué titles (i.e. “The Cum Slut Gangbang.”)
• Barnes and Noble puts no restraints on their erotica. Although they have been known, on occasion, to “anchor” a book to keep it out of their Top 100 if they deem it too risqué.
• Smashwords and Draft 2 Digital follow the same guidelines as their strictest distributor (currently – iTunes/Apple).
• A1 Adult Ebooks/Fiction 4 All - They allow most anything, however, anything extreme (incest, pseudoincest, rape) must not be obvious due to merchant account issues. (Mastercard)
• Lot's Cave - They allow incest, if you write taboo topics. They are currently a publisher but are planning soon to become a distributor.
• Excessica - We publish everything except bestiality (actual animals, creatures are fine), underage sex (18+ only) and necrophilia (vampires and the undead are fine!)
• Excitica - We will distribute everything except bestiality, underage sex and necrophilia. Bookmark it and stay tuned!

If you write taboo subjects, you have to be more careful than most. Use innuendo and insinuation. The thesaurus is your friend. Find alternative words and phrases. Taboo, forbidden, illicit. Many authors have started saying, "So hot Amazon won't let me put an excerpt, use the 'LOOK INSIDE' feature to see just how dirty it is." I've put a notice in the "review" section on all my taboo books letting readers know that Amazon won't let me describe the content, hinting that it's too taboo for them. Get creative. You're a writer, right? You can let the reader know what's inside the book without making it obvious--and if you want to publish on the big retailers, I'm afraid that's what you're going to have to do. 

I know many authors who have self-censored because of Amazon's ever-changing policies and that's unfortunate. There's a big market for taboo topics and it hasn't disappeared--Amazon has just made it harder for you to find them. But not impossible. Readers will still find you. And there are still alternative outlets provided to you by stalwarts like Stuart at A1 Ebooks, Phaedrus at Lot's Cave and me at Excessica--and Excitica too, as soon as I can get someone to shut up and take my money and make it like I want! :P (If you know anyone, contact me!)

 

Selena Kitt 

Erotic Fiction You Won't Forget 

www.selenakitt.com 

LATEST RELEASE: Power Play: Bailey and the Professor

JUST $0.99 ON AMAZON

Survival Tips for the Pornocalypse 2 (Erotica Readers Unite!)

Last week I wrote about Amazon's latest push to get erotica out of the sight (and presumably out of the minds) of readers. But while this Pornocalypse continues, and I've given writers tips on how to survive Amazon's jackboot on the throat of their genre, I now want to give erotica readers hope for their reading future! 

Look, I hate to burst Amazon's bubble, but erotica not only made the Kindle the success it is today, erotica is going to continue to be one of the biggest selling genres in the ebook business. It has a proven track record already, but it's not just that. Erotica and ereaders have a special relationship. Erotica + ereaders = a unique combination. Readers are discovering they can read anything they want without having people ask about the title or cover of the book. Ereaders make that age-old question, "Hey, what are you reading?" on the subway or in the doctor's office far less likely to be asked at all--and ereaders also make it easy to fib, even if the question is asked. With one click, you can switch from, "How I Became a Sexy Cum Slut" by Trinity Jane (a book that is still accessible from the all-department search, by the way, while my book, Sybian Sorority, has been excluded, proving how arbitrary Amazon is being in their filtering process) to something nice and safe for work or church like The Great Gatsby. 

One click and you can hide it all. 

That makes ebook erotica very appealing, even to readers who previously eschewed the genre because of the perceived stigma or possible judgment of others. Erotica no longer has to be hidden or even read in private. Women can read it on their lunch break (and they are!) and men can read it on the subway home from work (and they are!) Readers are reading more erotica now than they ever have before (the success of Fifty Shades of Grey is just the tip of the iceberg, as books filled with explicit sex are flooding the market, even if they're not being put into the "erotica" genre, or announcing their spicy content with titles like Ms. Jane's "How I Became a Sexy Cum Slut" above) and the "problem" of erotica isn't going to go away. 

The customer is always right--and Amazon's customers want erotica. They are voting with their dollars, again and again, pushing so many erotic books up in the ranks that Amazon has had to resort to this crazy, arbitrary filtering system in an attempt to keep the "naughty" titles and covers from appearing before too many eyes. Amazon might be making it harder for the casual reader to find what they're looking for, but readers who already devour books in the genre aren't going to stop looking. They're just going to find better ways to search. 

Already I've heard readers say they search books they want from Goodreads instead of Amazon, or they search Google for the author and title they want. If they don't want a specific author and title, they simply search their particular fetish, "BDSM spanking" for example, and add "Amazon"--and lo and behold, far more search results pop up in Google's search, because they include all those results that Amazon has filtered out of the "all-department" search. 

So readers, take heart. Your smut has not, I repeat, has not disappeared! Someone told me that their mother (their elderly, sixty-something mother) switched to Smashwords for her "dirty books," because all the books she liked to read "seemed to disappear from Amazon overnight!" Well, readers, the smut isn't gone. It is still there on Amazon, right where you used to find it, it's just a little harder to get to. Honestly, it's not even that much harder to find--a few clicks--if you know where to look. 

And this is where my best, favorite, number one tip to survive the Pornocalypse for readers comes into play. Fellow erotica writer Mercy Faulk has done all your search work for you! That's right, erotica readers, you can download How to Find Paid and Free Erotica, Erotic eBooks and Sex Stories for FREE, and it will tell you how to get around all of Amazon's crazy filtering process! No more frustrating searches that don't return the results you're looking for, that make you scratch your head, wonder if you're crazy, and search again and again, thinking all your smut has disappeared! Finally, you have at your fingertips a clear, easy-to-read, step-by-step way to find all those books you were looking for (and some you didn't know you were looking for, but will be glad you discovered!) 

The best defense is a good offense. Take your ereading experience into your own hands, reader! If you own a Kindle and like reading erotica, you NEED this book! 

DOWNLOAD How to Find Paid and Free Erotica, Erotic eBooks and Sex Stories IN THE US - FOR FREE!! 

DOWNLOAD How to Find Paid and Free Erotica, Erotic eBooks and Sex Stories IN THE UK - FOR FREE!! 

And as always, don't forget to support erotica writers and JOIN BANNED EROTIC BOOKS on Facebook. We will post books there that have been banned or filtered by Amazon's censors, we will share the latest news and updates about erotica and censorship, and give you a place for readers and writers to talk about it! 

So erotica readers, grab your Kindles, download this how-to search guide, and start searching! Amazon won't be able to deny or stop the avalanche of erotica flooding its virtual shelves if readers like you keep telling them that YES, I READ EROTICA by voting with your dollars. And the more reading choices you have, the better. That's the basis of capitalism and the free market itself (something Amazon is attempting to circumvent by excluding an entire genre from the search results...) so now that you know how to get around Amazon's search engine, pass the word on to other readers, and let freedom ring!

 

Selena Kitt 

Erotic Fiction You Won't Forget 

 www.selenakitt.com 

 LATEST RELEASE: GRACE (Under Mr. Nolan's Bed)

Survival Tips for the Pornocalypse (Erotica Writers Get Armed and Ready!)

The Pornocalypse has begun. Amazon continues filtering erotica out of their All Department Search in large numbers. Don't stick your head in the sand and think it's going to all go away. By then, it may be too late. It's time for you, as an erotica writer, to take action. (And erotica readers, if you stumbled across this, you too!) Readers and writers, please "like" the Facebook page Banned Erotica Books. Check our "About" section for the addresses and emails of those you can contact. Let them know that you don't appreciate Amazon hiding the books you want to read!

For those of you who are authors writing in the erotica genre, for those of you who have quite your EDJ (evil day job) and are pursuing writing as a career and paying your mortgage with your words for the first time in your lives, take heart. There’s no need to jump off the proverbial cliff. You will survive this. You will move forward, and you will continue to make a living from your writing.

I have been doing this since 2006. That’s seven years in the erotic publishing business, and I have survived a great deal of persecution of my genre and attempts to suppress or eliminate it. I ran down the list of those instances in this recent post. No need to rehash them again.

The fact remains—the dirty secret that drives technology? It’s “porn.” Erotica, as a genre, has been Amazon’s dirty little secret from the beginning, driving sales of the Kindle to astronomical numbers. Does Amazon really believe that it was all the free copies of “Huckleberry Finn” and “Moby Dick” (Moby Duck on Apple?) that drove readers to buy Kindle devices? Nope, sorry. It was erotica. It was “porn.”

Jeff Bezos may have put out the product, but I made the Kindle into what it is today. Me, and legions of other erotica writers who were already writing it, and those who came later, who saw how much readers were clamoring for it. Readers could suddenly read erotica without anyone seeing the cover. The Kindle device made that possible, Amazon made the Kindle available… but I provided the content readers were surreptitiously reading under their desks at work and on the subway home.

Erotica writers made the Kindle what it is today. Not mystery writers, not horror writers, not even romance writers. Certainly not big publishing, who have been brought kicking and screaming into the ebook world. It was erotica writers who provided readers with the titillating books that made this new device so convenient and advantageous. So you could carry 500 books at a time… big deal, who’s going to read 500 books while you’re at the doctor’s office? But women everywhere realized they could read sexual fantasies, stories about BDSM, about dubious consent, about sex toys and infidelity, all those fantasies that we know women have been having since Nancy Friday wrote Secret Garden, and they could do it without anyone knowing, at the doctor’s office or in line at the supermarket.

THAT is what sold Kindles. Porn. Face it, Jeff Bezos. You owe the success of Kindle to me, and to every erotica writer out there making a living writing “porn.”

And what thanks do we get? None. Other writers (ala Konrath and Crouch and Bella Andre—the latter whose books are just as “dirty” or “porny” as some that have been relegated to the ghetto behind the ADULT filter) get special treatment from Amazon. They get spotlights and highlights. They get mentioned in Amazon newsletters.

Erotica writers get stepped on. We get shoved into a corner, we get relegated to back rooms and top shelves. We get “filtered.” Now, before you say, “But come ON! This is ADULT material, shouldn’t it be targeted just to ADULTS?”—my answer to that is “yes!” I don’t expect Amazon to highlight erotica writers in mainstream newsletters or even to highlight us at all (although if they were smart, they would… we make them a lot of money. A LOT of money. They should target us to readers they know read us… it only makes sense!) but I DO expect them to treat us with transparency and good business ethics.

Neither of which we have ever seen from Amazon. I’m tired of trying to figure out Amazon’s policies about what I write. They seem to change every five minutes. I’m tired of being treated like some crap Jeff Bezos stepped on and is trying to scrape off his shoe.

Back when I hit the top 100 on Amazon, the competition wasn’t anywhere near as fierce as it is today. They didn’t know quite what to do with a naked woman’s bottom on their bestseller list.

That’s when they began the system that we are seeing them implementing now – what we in erotica circles call the “ADULT filter.” Back then, you were only filtered (which means that you were excluded from the all-department search, and your book didn’t appear in the also-boughts of any books that were not filtered, which was very limiting at the time!) if your book contained nudity on the cover.

So I slapped a thong on the woman on my Babysitting the Baumgartners cover and Amazon “unfiltered” my book. Sales resumed at their usual pace and life went on. But I had to figure out myself what the problem was, the reason the filter had been applied in the first place. There was no transparency on Amazon’s part. None. Nada. I even talked on the phone to an “Amazon executive customer service representative” who would only “confirm or deny” my suspicions.

I felt like Woodward and Bernstein talking to Deep Throat in a parking garage somewhere. That’s how bizarre and surreal the conversation was.

The media has recently picked up on Amazon’s latest attack on “porn,” but the Pornocalypse looks as if it’s just begun.

The filtering tool that Amazon previously only used to exclude nudity on covers is now being applied to books arbitrarily, but in very, very large numbers. We haven’t seen a purge this big on Amazon since they banned incest and bestiality in erotic work.  

First of all, Amazon has now separated Erotica and Romance. I don’t know if erotic romance writers know this or have realized it yet, but Amazon has recently changed their policy (not that they’ve told anyone about it or anything!) and you can no longer put your book in BOTH Erotica and Romance categories. You have to choose one or the other. “Erotic Romance” as a category will now classify your book as “erotica.”

And be careful, because once you have labeled your book as “erotic,” they will not allow you to reclassify it as NOT erotic. The only exception to this rule I have seen so far is for traditionally published books (ala Fifty Shades). Self-published books don’t get this treatment.

So what are we supposed to do, as erotica writers? Bend over ask for another, sir? I don't think so. Amazon holds the stranglehold on the lion's share of the sales in the ebook market because of the Kindle--and the Kindle only became the front-runner because of erotica! As an erotica writer, I'm not going to let Amazon use me like a whore and then kick me to the curb.

No one puts Baby in a corner.

So I say to you now, erotica writers, we will get through this Pornocalypse together. We will prevail. We will flourish and thrive. Are you ready to hear how best to prepare for your survival during the Pornocalypse?

Here are some survival tips!

1. If your book has two characters who fall in love and have a happy ever after, put it in romance. I don't care if they're men, women, or giant mutant chipmunks. Put that book in romance. 
2. Check to see if your book has been ADULT filtered! Go to Amazon, make sure you are in the "ALL DEPARTMENT" search, and type in the title. If you can't find your book, you have been ADULT filtered. Another way to check is to go to Sales Rank Express. Type in your titles there. If you are filtered, a large red ADULT will show next to your book. Previously, if your book had been filtered and then unfiltered, it would show a black NOT ADULT beside it. Amazon recently did away with this, presumably so they could see all the erotica books and go through them and filter them again based on this new "non-policy" they seem to be implementing. 
   
3. You can’t fight an enemy you can’t see, so you need to know how to avoid the ADULT filter. If Amazon isn’t going to be fair about applying it to ALL books (including Fifty Shades of Grey) that contain erotic content, then we don’t have to be fair about playing by their inconsistent and non-transparent “rules” and “guidelines.”

How do you avoid being filtered?

• Keep nudity off your cover. Also keep it out of the inside of your book.
• Keep your titles and keywords free of the “Amazon Bad Words List” below. Amazon’s current policy could be summed up in this way—if you dress up pretty on the outside, you can be as much of a whore on the inside as you like.

The “Amazon Bad Word List”

(who else is thinking about George Carlin right now?)

(And if you know of more words or things that are being banned, please go ahead and add to the list in the comments, or better yet, post it over on Banned Erotic Books on Facebook!)

• Nudity on covers (this rule changes a lot – thongs are ok so far. “Hand bras” are not ok, i.e. a nude woman with her or someone else’s hands covering her breasts).
• Incest is banned altogether. But pseudo-incest will get you filtered. Anything with obvious titles, especially “Daddy” and “Mommy,” but also sister, brother, siblings, uncle, family, etc.
• Gangbang, rape, reluctant, reluctance, nonconsent, dubious consent (dubcon), forced, or “rough” sex, strap-on – careful BDSM folks, keep an eye out, because they may come after that next.
• Breeding, bred or impregnation stories
• Any profanity or obscene language: pussy, cock, cum, tits, fuck, sex, clit, etc. (Now I really feel like George Carlin…)
• Lactation, breastfeeding, lactating, milky
• Tentacles and other mythological creatures (minotaurs, centaurs, bigfoot, etc.) 

How do I get UNfiltered?

Make the above changes as they apply to your book. Then email Amazon at this email:

title-submission@amazon.com

This is the letter I send. Feel free to cut and paste!

Please reevaluate the title ___________ by _____________. The title has been changed and resubmitted to comply with your current terms of service and should no longer have an adult filter placed upon it or be excluded from the all-department search.

Please mark this title NOT ADULT.

ASIN: __________

Thank you.

Authors, you will make it through the Pornocalpyse. I’ve seen it all happen before. If you’re new to this war, well I’ve just given you your helmet, so get ready, soldier. There’s no need to jump off the first cliff you come to. Just take a deep breath and arm yourself the best you can with the knowledge we have. It’s all you can do. Keep your head down and keep writing. I promise you, we’ll make it through this together.

Selena Kitt

Erotic Fiction You Won't Forget
www.selenakitt.com
LATEST RELEASE: GRACE (Under Mr. Nolan's Bed)