Wednesday, December 26, 2012

Predictions for Erotica in 2013

2012The world didn’t end on December 21. *gasp* I guess I have to actually start paying on all those “No Payment until 2013″ furniture loans I took out in 2011! *sigh*
The good news is that no 2012 Apocalypse means there will be a 2013 to look forward to writing in (well, unless we all fall off the fiscal cliff of doom…)
So since I still have my tinfoil hat around, I thought I’d put it on and predict the future of the erotica ebook market in 2013:
1. Translations
I think translations are going to be big in 2013. Some moved very early into the German market (which is currently the largest and is growing by leaps and bounds) but as Amazon adds more International stores and Kobo (who focuses so much on International sales) grows, we’ll see more and more erotica writers looking for people to translate their works to gain foreign sales.
2. Audio
This is another big market for 2013. Now that Audible offers direct access for authors through ACX, we’ll see more and more erotic versions of novels, and even shorter works, being translated into audio.
3. Longer Works and the Return of Erotic Romance
This has already been happening, of course, and you know this if you’ve watched the erotica bestseller lists changing over time. Erotica readers will still enjoy shorts now and again, but they’re going to start looking for longer, more sustainable stuff as time goes on.
4. Tamer Covers
This goes with the former. I hate to say “I told you so,” but when the whole Paypal debacle happened, I warned erotica writers that the over-the-top titles and covers would only go so far for the attention-grab of readers—and would likely attract the wrong kind of attention eventually. Now the trend has shifted into tamer covers, ala 50 Shades of Gray. I think covers will re-cover somewhat this year, and we’ll see less plain ties and feathers and candles and more people, but less-skin is definitely in this year!
5. Growing Niche Markets
Niche markets are going to grow this year. BDSM is an obvious one, but other niche markets will find more readers, as the ebook market grows. Topics like lesbian erotica, BBW, cuckold, group sex, piercings/tattoos and furries are ripe and ready for a breakout audience.
6. Erotica Bookstore Breakout
Someone is going to create it. I don’t know where or how, but I’m sure that an erotic-focused bookstore is going to breakout this year. Maybe more than one. Competition is a good thing!
7. Erotica Serials
Erotica serials are going to grow in popularity, but I have a feeling readers are going to start demanding more story and length in their serials though. I think the era of 5K $2.99 serial pieces is past.
8. Paranormals
These somehow never lose their popularity, and I think 2013 is going to manage to gain some new paranormal ground. I predict some new supernatural sexy creatures this year!
9. Movie Crossovers
Not full “adult” movies (i.e. porn!) but erotic adaptations of books into movies. Yes, ala 50 Shades of Gray (I’m still wondering how they’re going to make that one… not much plot, honestly!) We’ll see some NC-17 rated movies out in 2013, I think!
10. Growing Audience—Fewer Writers
Readers are going to continue to look for erotica, but I think the amount of writers dabbling in erotica is going to wane. Those looking to cash in on the gold rush and recreate the boom of 2012 may find sales less satisfactory than they hoped and look for other revenue streams. I predict the writers who love the genre and are serious about it will prevail, and readers will find and focus on the writers who give them what they’re looking for—good writing, good stories, and hot sex!

Selena Kitt
Erotic Fiction You Won’t Forget

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