Showing posts with label publishers. Show all posts
Showing posts with label publishers. Show all posts

Monday, December 20, 2010

Our girl Muriel….


The woman on this cover I’ve nicknamed. Muriel. She’s been around a bit. I reckon I’ve seen her on a dozen covers already – mine/Penn’s included. Muriel’s picture makes me ask these questions –

1. Are cover artists basically busy/lazy and grab the first image that fits?
2. Are there too many novice e-book cover makers out there with limited to no imagination?
3. Are publishers paying the right people enough to do cover art or are they relying on paying people/authors, who think they have talent, dirt cheap?
4. Is Muriel on special – by that I mean is she cheap – like 0.75 cents a download?
5. Do women want to be tied up?
6. Are we all writing the same story and should we be tied up?
7. Do readers give a crap about the cover?
8. Do publishers give a crap about their readers?
9. Has publishing lost touch with reality or does reality no longer matter with so many small presses out there all trying to make a buck so screw quality?

Yes, yes, I know there are some very good covers artists out there who know what they’re doing and they strive to look beyond the obviousness of Muriel. They are indeed Artists by trade. The other patch-and-paste-four men-and-one-woman-in-a row-to-let-everyone-know-one-heroine-is-going-to-be-lucky-with-multiple-lovers cover people? I can’t stand disjointed covers that look like someone has cut out figures from a magazine for a school project. My opinion? They’re not artists. They’re making money with scissors and glue pots and good luck to them. But that’s not artistic. And yes, e-book romances are not real but can we at least have covers where the characters look like they may actually know each other?

Oh, and don’t get me started on cover hacks who read buxom and overweight on a cover request and see it as thin and emaciated….

Amarinda Jones
Penn Halligan
www.amarindajones.com
www.amarindajones.blogspot.com
Be daring...read an Amarinda book

Sunday, November 21, 2010

On Becoming Published

Anyone who is published already will sooner or later be asked by someone else, "How can I get published too?" Sometimes it's a subtle hint (e.g. "I'm a writer of blank genre, as yet unpublished..."). Sometimes it's a blatant ("Hi [fill-in-famous-name], can I send you my unpublished novel so that you can help find a publisher?"). While the request is polite and seems reasonable since the sender is doing their best to allow said famous person to easily decline, yet it is an obligation put on that person just by asking. It becomes something that they have to deal with either through significant personal effort most, or by trying to let the requestor down gently in that they really can't do what is being asked of them. The good news is that – with a little flexibility – getting published is easier now than ever before. That little flexibility that I'm speaking of is in how you decide that you must be viewed as an author.

We tend to have different goals in how we'd like to be seen as a writer. Selena Kitt, for example, of eXcessica Publishing which has published a number of my titles wanted to get her work for sale on Fictionwise (the largest eBook retailer of that time) without having to deal with publishers who didn't see a sufficient market for it to offer to publish it themselves. She believed in the value of her own writing, found out from FW what their requirements were to be able to distribute on their site (a minimum of 25 available titles from at least 5 published authors to start with) and started soliciting friends and contacts to put together the necessary package. She succeeded well and eXcessica Publishing currently has over 100 contributing authors with over 400 titles in print at this time. They release 4 new titles every week and are booked out a year in advance.

My initial goal was to see my work distributed on Amazon.com, The World's Biggest Bookstore. I felt if I had my titles for sale there then I had "made it" by my definition. And this is where you have to decide what your expectations for your writing really are.

Some writers feel that they can't accept anything less than a high-powered agent, a fat advance, and hard cover publication by one of the Big Six publishing houses (Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, and Simon & Schuster). If that is your dream I won't tell you not to go for it because people do succeed at doing exactly this – but success is likely a long and difficult patch to achieve, even for those already with such publishing credentials. To take this route, finish your novel, including rewrites, and get it into acceptable standard manuscript form. Some very good tips on doing this can be found without needing to be a member at the SWFA (Science Fiction Writers of America) website. Start with the information on this page: http://www.sfwa.org/for-authors/information-center/ and continue on with their warnings and further information here: http://www.sfwa.org/for-authors/writer-beware/. Once you have that, start soliciting agents. I'd say start at the top and work your way down because why would you ever want to start at the bottom and possibly be accepted by the first person you send it to?

Then there are writer's groups. Yes some groups that you may wish to join are rather high and mighty about what they feel qualifies as "publication", SFWA among them as evidenced here: http://www.sfwa.org/join-us/sfwa-membership-requirements/#qualify . If you want to be part of that circle you'll need to play by their rules.

Or you can decide that you write to please yourself rather than some elitists (defined as anyone who doesn't think that you’re a real writer yet) and never worry about what "qualifies" you to be a writer in someone else's view. That is a decision each individual person needs to make for themselves.

Your next option for publication is a whole raft of smaller publishing houses with a track record that can be viewed before you try submitting to them. The smaller houses – independent publishers if you prefer – may specialize a single, or a small number of, genres that are overlooked by the Big 6 as not worthy of consideration. If you write in their particular genre that can be a good choice to try. There are all kinds of things that people like to read from high-brow literary through smut and all of it sells when well written. In fact, about the only genre that doesn't sell are badly written books full of grammatical errors that have no discernable plot, or titles that try to rip-off someone else's copyrighted creations. Don't waste your efforts there. An excellent resource of small publishers, including which ones to avoid as outright dishonest, is maintained by author Piers Anthony here: http://www.hipiers.com/publishing.html .

The third way to getting published, if you want to have your books actually distributed from anywhere other than your own personal website and get paid for them, is to go the Self-publishing route. (A fourth way is to set up your own publishing company, however that is a large amount of work for the average person with a steep learning curve. It can be done, however, you may have little writing time leftover afterwards.)

Now Self-publishing is not to be confused with the rightfully reviled Vanity Press of years past. Today advances in technology and imagination will let you publish any book on your own with very little upfront commitment in terms of money – call that risk – on your part, and actually have it out there for sale afterwards.

Now before you jump at this chance with that novel that has been burning to get off of your hard drive be aware that when you take this route you become responsible for every aspect of your manuscript from the quality of your narrative to the cleanness and correctness of your manuscript. If you aren't an English Major graduate you will likely need some help in ensuring that your compelling story and perfect manuscript is really almost as good as you think it is. Just because you didn't see any errors in the last read-through doesn't mean that they aren't lurking there in bunches. We are often our own worst proofreaders. While the many methods of improving your writing to a standard that you shouldn't be ashamed to show the world overall go beyond what I can cover in this particular essay, the value of finding and participating in local writing groups (start your own if you can't find any in your area) and inexpensive junior college writing classes to perfect your craft cannot be overemphasized. The large publishing houses employ professional editors to fix issues in their submissions before publication because the house's reputation is on the line. Without that safety net for self-publishing, you'll need to be beyond scrupulous about this yourself. Remember that each title you make available for sale promotes all of your other titles. A single bad book can keep readers from ever considering buying anything else from you again.

Once you've handled the technical part of writing a proper story, as opposed to just a series of scenes, in correct manuscript form then there are just 2 more steps to know:

1: Publish in eBook form. Let me repeat this: Always publish in eBook form! Electronic books are the future and the cost of publication is virtually nothing since it’s all just bits and bytes in the computer memory. To ignore this market is to cut yourself out of a place that will probably generate the bulk of your initial sales. Price it as you wish (you'll get a percentage of the total sale price) and be aware that many people these days feel that $2.99 is the magic impulse buy price for eBooks in the same way that 99 cents is the magic price for music tracks. And the way you will publish it is through SmashWords (www.smashwords.com). They are the true innovator in this area of opening electronic publishing to the masses. In return for their cut they will get your book out nationally.

2: If you just have to have your book in print as well, check out the POD (Print on Demand) publishers who literally print individual books as they are sold. As a result you don't spend a whole lot of money upfront for a print run and then pray that the books get sold. You only pay for what you sell. Several firms offer this service, but I suggest looking into CreateSpace (www.createspace.com). The reason for this is that CS is tied in with Amazon.com and will not only that get you placement for sale from both the CreateSpace and Amazon sites, but they handle the finicky publishing details such as not requiring you to buy an ISBN number. You may not be able to sell your print books everywhere without that magic (and expensive in small quantities) ISBN number, but if you're on CS and AMAZ and linking from everywhere else to those 2 sites, you'll be able to sell print books to pretty much everyone who really wants a copy.

Publicity after publication is up to your own efforts. Start with social networking sites like this one and look for other opportunities. You do need to know that you will be competing with others to accomplish your sales. Amazon currently lists 725,000 Kindle titles and that's a pretty big pile to throw yours onto as well. Yet you will be published and available for sale far faster than pretty much any other method, after which it's up to you to promote the heck out of your title in-between writing your next one.

In the future now, anyone who asks me this about how can they get published too they will be referred to this boilerplate reply.

Thank you!
-D.B. Story

Monday, September 20, 2010

Viva la revolution baby…


Okay, so when I first heard of ‘self publishing’ the old quote of “She/he who is his own lawyer has a fool for a client” came to mind. Why? Well it’s all about knowledge and knowing how to apply it in order to succeed. If you have no knowledge you have the amazing ability to bugger stuff up. This is why most writers latch on to a publishing house in order to get their epic saga to print. The idea of having no clue and being unaided in getting a book out there is daunting. But then there’s the flipside. This writing gig can be a minefield. How so? Dodgy publishing houses, suspect royalties and in-house fighting between writers/editors/publishers. Yeesh. Go with that or take a crack at self-pubbing?

Essentially writers are quite mad. No really. Who else is going to sit on their arse for hours talking to themselves as they bang out a stream of vaguely coherent words into a computer? Yet as mad as we are we retain stuff to be used later on…like in stories…or in business. We watch, we gossip, we listen. We look around and think ‘well crap, they suck as a publisher. I can do what they’re doing.’ Let’s face it – most of the e-book publishing companies out there were started by people who took a chance and had a go. So why couldn’t anyone do that? You don’t have to be a genius – just a risk taker.

So – thinking about self-pubbing? Go for it. As for revolutions? I love a good stousch. Put my name down for the next one…

Amarinda Jones
Penn Halligan
www.amarindajones.com
www.amarindajones.blogspot.com
Be daring...read an Amarinda book

Saturday, September 18, 2010

Ebook Price War Solution

I've got a lot of friends in the UK who were very excited to see the addition of Kindle to the UK store. Kindle, I've noticed, has separated out the UK sales from the US sales in our royalties - probably because authors are still getting 35% on their UK sales, while from the US sales, they're getting 70% (as long as the book is priced between $2.99 and $9.99).

In spite of low author royalties in the UK, Amazon is scrambling to deep-discount books before agency pricing starts to take effect in the UK, as it did in the US (much to most consumers' chagrin!) It seems that Amazon wants to brand the consumer's brain with the idea that books should be priced on average at $2.99 - and certainly no higher than $9.99. And while I certainly agree with the latter, I'm not so sure about the former $2.99 price point.

Besides, it looks like Amazon wasn't quite fast enough. Hachette, the UK's largest publisher, is taking the same route the Big Six publishers in the U.S. have taken - they are demanding agency pricing from Amazon on Kindle books sold in the UK.

And the price-wars continue...

Will the investigation into price-fixing by the Texas Attorney General come to anything? Who will win in the end? Who knows?

But we all know consumers and authors both lose if books continue to be over-priced the agency way. Some of the forums on Amazon are eye-opening, with consumers threatening boycotts of overpriced books (and their authors). Granted, I happen to think some Kindle folks are a little extreme about ebook pricing, thinking full-length books should be priced at $2.99.

Because ebooks are such an ethereal sort of thing, people are loathe to pay much for them. I get that. After all, you can't share them with a friend, and there's always the fear your hard drive may crash (or your ebook vendor will go out of business) and your e-library might disappear. Ebooks don't seem quite "real" - even if you're actually getting the same amount/time of entertainment with them that you would with a hardcover.

It's hard to wrap our heads around paying $9.99 for something that doesn't quite seem "real." But think about it - we do that now when we go to the theater to see a movie. (In fact, if you're into buying popcorn, you pay quite a bit more). And you don't get to take that movie home with you, or get to watch it again, the way you get to read an ebook.

Now, granted, if you're a bargain-hunter like me, you can go see a matinee show for $3.75, or the twilight show for $4.75 (your mileage may vary depending on your state - or country - of origin). Or you can wait to buy the DVD and have it to watch over and over (at least until it gets all scratched - am I the only one who misses VHS for that reason?)

So why should a bargain ebook be $0.99 and a full-length novel ebook be priced at $2.99? Could we be down-valuing the medium?

Personally, I think ebooks should be priced based on length. This model has been used by indie ebook publishers for over ten years. (Yes, it's true, there were thriving ebook publishers and distributors before Kindle!)

Our own eXcessica pricing is based on length:


$0.99 Short Shorts: Under 3K
$1.99 Shorts: 3-7K
$2.99 Stories: 7-15K
$3.99 Novelettes: 15-35K
$4.99 Novellas: 35-50K
$5.99 Novels 50-70K
$6.99 Super Novels: 70-140K
$7.99 Super XL Novels: 140-250K
$8.99 Super XXL Novels: 250K +

It's a good, and I think fair system for both authors and consumers. I mean, come on - the average candy bar costs $0.99 - and I think a short little story is probably more nourishing than a Snickers.

Remember what you're paying for - the amount of time you get to be entertained by a book.

In a world where everything has gone Supersize for so little investment - where you can get a Gazillion Ounce Big Gulp Slurpee for $0.99, but "real" food (i.e. an organic apple, for example) costs so much more - we have developed a Wal-Mart mentality where we want everything for nothing.

But the reality is you still get what you pay for - a $0.99 Slurpee is something that took very little energy to produce. The apple, on the other hand, took a long time to grow, and under the loving, watchful eye of an organic farmer.

So with ebooks. A $0.99 book should be a short-short - something it took an author perhaps an afternoon or two to write and polish. A 100,000 word tome that took a writer half of his life to complete, might, perhaps, deserve a little more investment.

There has to be a middle ground between the price-gouging of agency model and the deep discounts of Amazon and Wal-Mart. I think basing ebook price on length might just be the place we're looking for.

-Selena Kitt
www.selenakitt.com

Saturday, August 28, 2010

The Future of (self) Publishing

At this moment I have the #1, #6 and #9 bestsellers in erotica on Amazon. That may change in the next moment. They move up and down. But I've been in the top ten for six months and I am making $10,000 a month on Amazon Kindle.

How did that happen?

When I started Excessica in March of 2008, the biggest ebook distributor on the block was a company called "Fictionwise." In order to get into their storefront, you had to be a publisher with 10 or more authors and 25 available (not public domain) titles. I wasn't a publisher, and I didn't have 25 titles, but I did have a lot of online friends who were authors.

So I had an idea...

What if we all got together to form a sort of "co-op" of writers to publish our work on the big ebook distributors? At the time, that was Fictionwise, Mobi, and a newcomer, All Romance Ebooks. That was how Excessica was born, and basically how my career as a real paid writer began.


Granted, at that time, I'd already been "epublished" by a start-up ebook publisher, Stardust Press, who had gone out of business almost as soon as my book hit the virtual shelves. And I'd sort of fallen into that, having entered a contest they sponsored, hoping for the money prize. I didn't win - but they offered me an epublishing contract.

I hesitated. I didn't know anything about epublishing at the time (it's amazing what you can learn in two years) and kind of turned my nose up at it. I didn't want to be "epublished." If I was going to be published at all, I wanted to be published "for real" - to feel the weight of my book in my hands, to see it on shelves in a brick and mortar store.

But as my husband pointed out - why not? A bird in the hand, as they say...

It was that brief foray into epublishing that whet my appetite for more, watching Stardust Press get our books to distributors like Fictionwise. I thought, if they can do it... why can't I?

Nevermind that Stardust had just winked out into nothing in the vast constellation that was epublishing at the time. I wasn't taking on any big time investment - just the cost of creating a domain name and putting in the work of setting up a site for our books. I'd already purchased a hosting package for my own author domain, so that wasn't an issue.

It didn't take long for the authors I knew to climb on board, and we were off and running, applying to Fictionwise, being accepted, and seeing our books find wide distribution. That was exciting, and proved to be lucrative for me personally. I started making enough money per quarter on my books to make it equal to a part time job, which was really my goal when I started: a supplemental income.

The ball rolled along nicely for about a year - and then one day in March 2009, all our titles (about a hundred and fifty of them by then) disappeared from Fictionwise. This was just after Barnes and Noble had acquired Fictionwise. Coincidence? I don't think so.

As I look back on it now, in light of what's happened since with self-publishing, it's almost amusing, but at the time it was devastating. I panicked, emailing the site. I received the response that Fictionwise did not support "author co-ops" and that they were terminating our contract and pulling our books.

Come to find out, after a little digging and back and forth with Fictionwise president, Scott Pendergrast, that a few "support tickets" had been submitted about our "extreme content." Excessica has always been about freedom of speech. We have some boundaries, but I try to let our authors push them as much as possible. We publish things like nonconsent and adult consensual incest - something other erotica publishers wouldn't touch.

Of course, when I inquired about those support tickets, I was told we couldn't get any details about them, even if stripped of identifying information. They wouldn't even tell us the number of support tickets submitted! Finally, we had to give them a list of "possibly offensive titles" after which they would restore our books to the site, minus "the list" - and would only restore those upon review.

Basically, they used our self-publishing status to try to censor our books. Mr. Pendergrast scoffed at the idea of an author having total creative control over their work, creating their own covers, arranging for their own editing, and decided we weren't "a publisher" because of our business model. So what if I was offering 100% payout to my authors? What business of it was his?

Luckily, the first amendment won out. After two months of lost sales, they finally restored the titles on "the list", adding a new "taboo" category to their site.

Then another revolutionary thing happened. Smashwords opened their doors. They looked like another distributor, on the surface of things. The difference was they offered a huge cut to authors (something I was all for - because I didn't take any percentage from Excessica authors' works and only profited from my own). We got to keep 85% of our profits with Smashwords (All Romance Ebooks gave us 60%, Fictionwise gave us 50%, and Mobi gave us a piddly 35%) so I signed up with them immediately. Who knew that they would change the face of self-publishing inside of a year?

Of course, they couldn't have done it without Amazon Kindle's success.

It was like the perfect storm. Smashwords started reaching out and becoming a true distributor, offering individual authors the opportunity to get into places like Fictionwise (and hence Barnes and Noble) where they couldn't tread before. More and more authors jumped on the bandwagon. Kindle themselves opened their own self-publishing platform (although we could, as a publisher, access them through Mobi before that). In places like Sony, and then much later, Apple, the doors were opened wide for individual authors.

Our little co-op had become unnecessary within six months. We didn't need each other to publish books anymore - any single author could go onto Smashwords and reach the same distribution level we had. And they did. Joe Konrath blogged extensively about his success. I watched it all unfold, seeing my own numbers on Amazon start to match his. I was making $10,000 a month on Amazon alone.

Our little venture had, for me, gone far beyond a "supplemental income."

Of course, I was still running Excessica. From the beginning, I'd done the lion's share of the work, formatting everyone's books, putting titles up at distributor sites, sending out royalties. It added a great deal of time to my schedule, but I figured, I was also receiving the lion's share of the profits (even if it was just for my own work) so it seemed, somehow, fair. And I did have some amazing volunteers (the woman who offered to take over the accounting aspect for me saved my life!) But as our roster of authors reached 100+ and our distribution schedule hit four books a week, even I got overwhelmed. And the business model I'd created wasn't quite as self-sustaining as I'd hoped.

I had come up with the idea of releasing quarterly anthologies with donated stories from Excessica authors to pay the basic costs of doing business (web site, postage, etc). But the anthologies weren't coming out fast enough to keep up with costs. Finally, I decided to take 10% of Excessica's proceeds - leaving Excessica authors with 90% profit. And I started "hiring" people to do the work I'd done previously, paying them, as a co-op might, with keeping their 10%, or with free advertising on our site.


So far, this system has worked quite well, and Excessica has kept on rolling. The only other thing I've done is close our doors to submissions from outside authors, except by referral or invitation. We will keep publishing our own authors' work, of course, if they want to stay with us. (Our contracts allow them to leave at any time.)

I knew this was the right decision when My Bookstore and More (Samhain's distribution site) stopped taking outside authors' works. For a while there, ebook publisher storefronts like Ellora's Cave, Samhain, and Bookstrand, opened their doors to not just their own published work, but to outside publishers as well. But as the success of Amazon/Kindle, Apple, Barnes and Noble and Kobo started to appear, they realized where the real money could be found and saw the futility in selling other publisher's books from their own storefronts.

So that's it. That's how I started my journey toward making $10,000 a month on Amazon writing erotic fiction. I don't know how long it will last, of course. This business has proven it can turn on a dime. It's a whole new world in e-publishing. In just a few years, a total shift has taken place. My revolutionary idea has become obsolete. Authors like Joe Konrath can publish their work on their own. He never had to jump through the hoops I did back in 2008.

Makes you wonder what 2012 is going to look like, doesn't it?

-Selena Kitt
(www.selenakitt.com)